ETHICS

We owe our reputation to our creativity and unique designs, but also to the expertise and care involved in selecting the most beautiful gemstones.

In 2019, we opened a new chapter in our history, to adapt to the demands of a changing world, and launched our first ethical diamond rings with lab made diamonds. These diamonds were formed in a laboratory and are respectful of humans and nature. They don’t contribute to any negative environmental or social issues and they’re physically, chemically, and optically identical to mined diamonds.

Besides lab grown diamonds there are also other new pioneering gemstones like the Moissanite, which are part of a responsible mindset committed to social and environmental progress, showing that jewelry can also care for the planet.

We take great care to ensure that our pieces are produced with a focus on sustainability and ethical practice. 

The fast fashion industry supports a culture of changing high quality meaningful fine jewelry pieces, in favour of disposable, seasonal fashion accessories which are changed every other month. In this fast consumption environment, our vision of excellence takes us beyond the creations, toward a more responsible consumption and mindset which is buy less, but buy better. That’s why we propose collections from gold and not gold plated or vermeil (that most of the time becomes tarnished and good to throw in a few weeks/months), as we would like to offer you jewelry that last and stay with your family to be passed down between generations and cherished as heirlooms with their story behind it.